BATHSHACK has recently invested in excess of £200,000 in opening a brand-new showroom on the Boucher Road in Belfast, which will create four jobs for the area.
The 8,000 square foot showroom, which officially opened in mid-July, is the company’s sixth showroom and joins a list of established stores in towns and cities right across Ireland including Ballymena, Dargan Crescent, Belfast, Lisburn, Dublin and Cork.
Boasting a full range of bathroom tiles, flooring and supplies, Peter Dunlop, Managing Director at Bathshack claims that the company’s latest expansion is part of a longer-term plan to increase showrooms across Ireland and Great Britain.
“At Bathshack, we believe in a hybrid model of showrooms and that e-commerce is the right model for the bathroom market,” Peter said. “Our Boucher Road showroom is part of our longer-term plan to increase our showroom locations across Ireland and Great Britain.”
Explaining how Brexit has impacted the company, Peter explained; “Brexit for Bathshack has offered opportunities as well as challenges, but we’ve been extremely proactive, opening our own warehouse, sourcing direct from Europe, hiring more people and all of this has stood us in good stead. As a result, our exports are performing well with the Republic of Ireland accounting for 70 per cent of export sales. Our trade with GB is also performing well, particularly with our online sales, which has grown fivefold in the last three years in this area.”
Alongside the opening of a new showroom, Bathshack is also working on a number of new housing developments across Northern Ireland.