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KEYSTONE APPOINTS EXPERIENCED MARKETING MANAGER TO STRENGTHEN BRAND AWARENESS

Keystone and IG Lintels is delighted to announce the appointment of Leah Coleman as its new Marketing Manager in support of the company’s ongoing growth strategy and increasing brand awareness.

Following Keystone’s success in 2021, where it received ‘Supplier of the Year’ by Buildbase in 2021, in recognition of its outstanding customer service, the brand continues to grow. Previously, Keystone’s marketing has been chiefly by delivered via its Head Office in  Cookstown, Northern Ireland. The development  of the marketing practice in Derbyshire presents a great growth opportunity for Keystone Lintels, with Leah Coleman at the helm of Keystone’s marketing campaigns.

Leah takes on the Marketing Manager position following eighteen years of experience in marketing within the construction and engineering sectors, where she discovered her passion for marketing. Leah brings a wealth of experience to the role, having worked across marketing and advertising, websites, social media, branding, and sales.

In her previous role, Leah worked at Ischebeck Titan, where she was the Group Marketing Manager at its base in Burton. Here, Leah transformed a fledgling marketing practice into a fully-developed discipline within the company.

Leah is delighted to bring her wealth of marketing experience and ambition to the Keystone Group in Swadlincote, where she aims to grow and develop the team. Leah comments: “I’m really excited to have the autonomy to build new marketing plans into the business, develop strong relationships with key clients,  and support the team in bringing out the Keystone message.”

“As a marketer, my passion comes from understanding the wants and needs of the customers and aligning the brand message with that. I was excited to make a move to a progressive company that understands how to harness the power of the brand and uses it to their success. The Keystone Group values that, and I believe my expertise in strategic marketing is well-placed here.”

“I have had a wonderful start to my position at Keystone Lintels. The support from the team has been incredible and I’ve formed great working relationships already. I’m looking forward to continue working with the team and building relationships with key clients as well.”

Leah  will be responsible for the management of the brand campaigns, e-commerce platforms, events, and marketing assets. Leah will be managing the Hi-therm+ campaign which concerns how product helps deliver on Part L regulations, and the ‘Movies from Home’ campaign which incentivises merchants to send their leads to Keystone Lintels, to increase sales.

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