Bathroom and kitchen surface manufacturer Rearo has relaunched its exclusive Selkie range of bathroom wall panels with 15 unique new designs in the 30-strong collection.
The Glasgow-based producer of high pressure wall panels and kitchen surfaces has also added to its Tradeline range, with four new designs.
The relaunch of the Selkie range follows months of research and creative innovation, that included sending a consultant to the Milan Fashion Week earlier this year to explore new looks and trends that have been incorporated into the Selkie range.
According to Rearo, bathroom and kitchen designs operate in a three year cycle and, in order to remain ahead of fashion trends and to ‘future engineer’ its ranges, the company carries out extensive research, consulting with professionals in the home décor and retail fashion industries, including clothing.
Then main influences in the new Selkie range include Japandi – a fusion of Japanese and Scandinavian influences – green/grey, salmon pink, gold accents, dark slate, terrazzo stone and concretes.
The panels provide a ‘calm’ and ‘serene’ foundation for bathroom projects, creating a minimalist backdrop or setting the tone for standout feature walls, according to Rearo.
The Allure Collection emphasises the potential for creating an attractive space with an element of surprise, catering to diverse preferences.
The Inspire Collection is geared towards achieving an enviable bathroom by offering a range of decors that inspire or add a touch of glamour, whether for feature walls or entire rooms.
The overall approach is to serve as a starting point for projects and provide options for different styles and themes.
Sean Reidford, the company’s internal sales and customer service manager, said: “To keep the range ahead of the curve, have removed 15 designs that were coming to the end of their lifespan in the fashion cycle and replaced them, with 15 new designs.
“We did a lot of research and took soundings from different sources, including from fashion experts across a range of fields and, of course, from our customers.
“Influences often start in the clothing fashion world before moving into home décor and design and so it’s important that we keep on top of that.
“Constantly watching trends and developments ensures we’re always on top of what’s trending and, so, our customers know that their kitchens and bathrooms will still look in vogue in several years’ time.”
Reidford added: “While we are keeping our core, best-sellers, we are also introducing some new, on-trend designs that complement current paint ranges as well as curtains, blinds, and ceramic tile designs.
“It means that we can accommodate customers who are looking to do a feature wall or who want to have panels around their bath or shower. It also means that our products are adaptable and can be updated by accessorising.”
“We are confident the colours will work. It’s not just about what’s trending now. We want our customers to be confident that their homes will not look dated in three years’ time.
Selkie panels are laminate-faced decorative panels suitable for bathrooms, shower areas, and wet rooms, with an exterior-grade MDF core, which serve as an alternative to wall tiles. Manufactured in Scotland, they are available in square edge or tongue and groove.
According to Rearo, the standout feature of the panels is their versatility, easily adapting to different spaces with custom-made trims. Key benefits include a 100% waterproof system, British manufacturing, a 10-year guarantee, minimal maintenance, and easy installation.
Graham Mercer, managing director of Rearo, said: “We have always been committed to pushing the boundaries of design and functionality and the relaunch of our Selkie range is a testament to our dedication to providing our customers with cutting-edge, aesthetically pleasing options.
“Our design team has worked tirelessly to create a collection that not only meets but exceeds the expectations of our customers.
We understand that every individual has a unique vision for their space, and the expanded Selkie range ensures that there is something for everyone.”