PICK IT UP: Joel Eakin from Eakin Bros LTD has won the Regional Recognition Award at the Isuzu UK Dealer Awards

JOEL Eakin, Marketing Executive for Eakin Bros LTD, has won the Regional Recognition Award at the Isuzu UK Dealer Awards 2024 in Glasgow.

The prestigious award comes as a result of Joel’s unwavering commitment to the Isuzu UK brand, producing excellent marketing material and organising multiple successful events.

As Isuzu UK celebrated the most successful year of D-Max pick-up sales since the launch of the model, it was time to celebrate the biggest achievers at the Dealer Awards. Joel Eakin is a leading example of how Isuzu UK has been able to push to new heights with a shrewd perspective on digital marketing and events, which has helped Eakin Bros LTD and Isuzu UK to succeed in 2023.

Rejoicing his recent award win, Joel Eakin said: “It has been a great year for us at Eakin Bros and to receive this recognition award is an absolute honour. It would have not been possible to win this award if it wasn’t for the amazing work that the team do across all areas of this dealership, which has allowed me to organise successful events and raise awareness of the incredible work we do for our customers.”

The exemplary standard of marketing from Joel Eakin has not gone unnoticed previously, with Eakin Bros LTD receiving Marketing & Social Media Dealer of the Year at the Isuzu UK Dealer Awards 2021.

Regional Sales Manager for Isuzu UK, Alan Coyle, added: “It is totally to Joel’s credit that he has been presented with this award. His continued focus on the Isuzu brand is greatly appreciated and this award highlights this sentiment.”

Eakin Bros LTD has demonstrated its expertise in the automotive industry, having celebrated its 100th anniversary in 2023. It is also a longstanding partner of Isuzu UK, being part of the Pick-Up Professionals since 2003.

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