UNIQUE Window Systems is preparing for the next chapter in its ongoing success story.

The award-winning company, which is one of the UK’s fastest growing fabricators of PVCu and aluminium windows, doors, and curtain walling, has rebranded, unveiling a new identity which will help to position it for further evolution and expansion.

Sunil Patel, joint managing director at Unique, explains: “Unique’s previous brand identity has served us well having been in place since our incorporation almost 20 years ago. During that time, we have enjoyed incredible success and growth, which includes our turnover surging from £20.8 million to £39.2 million between 2020 and 2022.

“Times and design styles change however, and it’s important for us as a business to change with them. Our new brand identity is more reflective of the company we have become and better epitomises our position as a large, highly professional, and quality-focused organisation.”

The new Unique brand is undergoing a soft launch, being introduced gradually as existing assets and materials are replaced or updated.

The business decided to adopt this approach as part of its wider environmental policies. A hard launch had the potential to create unnecessary consumption and waste.

As part of the rebrand, the Unique Window Systems name remains and is now complemented with the addition of a distinctive U brand mark.

In addition, a new corporate font is being adopted whilst the company’s corporate colours are evolving slightly to retain a connection to the previous brand identity and to preserve existing brand equity.

A new strapline is also being introduced. ‘Our future in fenestration’ reflects the impressive breadth of the Unique offer which caters for customers in the commercial, new build and trade sectors. It also highlights the fact the business is on a collective journey with these customers to shape a mutually beneficial future.

Unique’s new brand was developed by WeBuildBrands – the specialist marketing consultancy for the fenestration, construction, and home improvement sectors.

Concluding, Sunil adds: “The introduction of the new Unique brand is an exciting development and a clear statement of intent. We may have achieved a great deal to date but we’re not about to rest on our laurels.

“Instead, we are committed to seeking out opportunities in every area – from our brand identity to our fabrication processes – to drive enhancements that are beneficial to us, our partners, our customers, and the eventual property owners and occupiers who live with our products on a daily basis.”