The Deluxe Group, celebrated for its iconic theme park attractions, aims to transform Northern Ireland into a vibrant hub for the creative industries, much like its historic legacy in shipbuilding

On Thursday, 17th October, Rt Hon Hilary Benn, Secretary of State for Northern Ireland, visited the headquarters of The Deluxe Group in Portadown to meet the company’s executive team and discuss their ambitious vision for Northern Ireland’s creative industries.

Colm O’Farrell, Executive Chairman of The Deluxe Group — which specialises in creating world-class themed environments, luxury interiors, and bespoke joinery for global attractions and high-end spaces — welcomed the Secretary of State alongside senior management for a tour of the facility, followed by an in-depth presentation of the company’s world-leading work in experiential design and themed environments.

The Deluxe Group, a company with a global reputation for designing and building themed attractions, interiors, and immersive experiences, has set its sights on elevating Northern Ireland as a major international hub for creativity and innovation. With a rich history in the shipbuilding and manufacturing sectors, Northern Ireland is now on course to become a leader in the creative industries—particularly in the realm of experiential design, where Deluxe has been setting new standards internationally.

During his visit, the Secretary of State learned about Deluxe’s involvement in some of the world’s most iconic entertainment and leisure projects. These include luxury cruise ships, globally renowned theme parks, and immersive visitor experiences. The company has delivered projects for major clients across Europe, Asia, Middle East and the United States, showcasing Northern Ireland’s craftsmanship on a global stage. Recent high-profile contract wins and an ongoing expansion underline The Deluxe Group’s position as a key player in the burgeoning global experience economy.

Speaking about the visit, Colm O’Farrell said, “It was a privilege to host the Secretary of State and provide a glimpse into the work The Deluxe Group does on the world stage. We are immensely proud of our Northern Ireland roots and believe that this region can be a centre of excellence for the creative industries. We are uniquely positioned to grow as a global hub for creating themed experiences, and this visit has reinforced the need for continued investment in the sector.”

The Deluxe Group’s ambition to put Northern Ireland on the map as a creative hub has been supported by significant new investments. This includes a £1.5 million expansion into a new production base in Antrim, doubling their production capacity, as well as opening a new office in Orlando, Florida—a hub for the cruise and entertainment industries. The company has also grown its workforce to over 160, including students and apprentices, many of whom have joined through strong links with local educational institutions such as Ulster University and Southern Regional College.

Speaking after his visit, the Secretary of State praised The Deluxe Group’s creative contribution to Northern Ireland’s modern manufacturing sector.

He said: “It was a great privilege to visit The Deluxe Group’s headquarters today and hear more about their exponential growth and the exciting projects they are working on.

“As I travel around Northern Ireland, I have the pleasure of seeing some of the world class businesses operating here and The Deluxe Group embodies the fantastic innovation NI businesses are well known for.

“Northern Ireland will play a critical role in the UK Government’s mission to boost growth and get our economy moving.

“We all want to see more investment in Northern Ireland to support its continued growth as a hub for innovation and development.”

The visit coincides with Culture Secretary Lisa Nandy’s recent statements in the House of Commons, where she underscored the government’s commitment to enhancing the creative industries in the UK. Ms Nandy highlighted the importance of supporting independent film and fostering apprenticeships, aligning with The Deluxe Group’s efforts to nurture young talent. This shared vision aims to stimulate growth and job creation, particularly in Northern Ireland, where the creative sector plays a crucial role in community development.

With the upcoming opening of Studio Ulster and a growing partnership between companies like The Deluxe Group, local universities, and Northern Ireland Screen, the region is well-positioned to offer a comprehensive service for the creative sector. From film and television production to theme park attractions, Northern Ireland has the potential to become the go-to destination for immersive and experiential design.

Richard Hill, Business Development Director at The Deluxe Group, highlighted the broader vision for the region. “We are at the forefront of advanced manufacturing and experiential design, and there is no reason why Northern Ireland can’t be the world’s leading hub for creativity. We are already attracting global attention for our work, and this visit is just the beginning. Our goal is for Northern Ireland to be recognised as a centre of excellence for creative industries—whether it’s in film, TV, theme parks, or immersive experiences.”

As The Deluxe Group continues to win high-profile contracts, its reputation as a leader in the global creative industry is growing. The visit of the Secretary of State reinforces the company’s mission to establish Northern Ireland as a beacon of creativity, a place where world-class themed experiences, film and TV can be imagined, designed, and brought to life.