Sanipex Group has further strengthened its UK retail sales team with the appointment of Darren Blackburn as Southern Business Development Manager. With an impressive 27 years of experience in the bathroom industry, Darren brings with him a wealth of retail and sales expertise, having held senior roles at leading brands including Manhattan Shower Doors, Aqualisa Showers, Perrin & Rowe, and Carron Baths. His career began in a Southampton-based bathroom showroom, giving him invaluable hands-on insight into the end-to-end customer experience.

In his new role, Darren will focus on developing business opportunities and supporting Sanipex Group’s luxury bathroom brand, BAGNODESIGN, across the southern region. His passion for product detail, from materials and craftsmanship to design inspiration, perfectly aligns with the brand’s commitment to quality and innovation. Darren will work closely with existing retail partners while identifying new opportunities to expand BAGNODESIGN’s presence in premium showroom environments.

Darren commented: “What excites me most about this role is the opportunity to work so closely with a product range that’s driven by design, quality, and innovation. I’ve always enjoyed understanding what makes a product special, from how it’s made, to the inspiration behind it and BAGNODESIGN’s portfolio gives me the chance to share that story with retail partners in some of the most beautiful showroom settings across the region.”

Lee Palmer, Sanipex Group’s Sales Director UK & Ireland, added: “We are delighted to welcome Darren to the team. His extensive industry experience, deep product knowledge, and passion for excellence make him a valuable asset as we continue to grow our footprint across the UK retail market.”

For more information about SANIPEX GROUP UK, please visit: www.sanipex.co.uk