AT a recent European distributors conference hosted by Metso at their headquarters in Tampere, Finland, attended by members of their European distributors network, a ‘Best in Marketing’ award was presented to their UK & Ireland distributor, McHale Plant Sales.

Held in conjunction with the launch of their new electric-powered Lokotrack EC range, the award recognises the success in marketing and sales that the company has brought to Metso, the focus of which fell on the work done by McHale to communicate their appointment as their distributors in the UK, and in the years since 2015 in Ireland and Northern Ireland markets.

Integral elements in their marketing communications programme included the acquisition of premises in Tamworth and Edinburgh, an intensive schedule of customer contacts, exhibits at Hillhead and Project Plant exhibitions, and on-going advertising, public relations, website, and social media campaigns.